Year
2026
Client
Omniva
Category
Branding
Product Duration
5 Weeks
The OMNIVA portfolio project explores the intersection of modern wellness, science and everyday balance. The research focused on studying contemporary supplement and wellness brands, understanding the expectations of a new generation of health-conscious consumers, and analyzing visual trends across the functional nutrition and lifestyle market. Particular attention was given to natural aesthetics, science-driven positioning, minimalist packaging and the growing demand for products that combine wellbeing, functionality and premium design.
With a clean typographic system, a refined green palette, and organic visual elements, the OMNIVA identity is designed to communicate balance, vitality, and modern wellness. The minimalist layout combines premium aesthetics with a sense of natural calm, creating a distinctive visual language for supplements, digital experiences, packaging, and lifestyle communication. The flexible design system ensures a consistent and recognizable brand presence across both digital and physical touchpoints.
The OMNIVA concept is built around the idea of balance between mind, body, and modern science. Every element of the identity reflects a sense of calm energy, functionality, and everyday wellbeing. The visual language combines organic forms, refined typography, and a natural green palette to create a premium yet approachable experience. More than a supplement brand, OMNIVA is designed as a modern wellness system that supports a balanced and intentional lifestyle.
The result is a refined and cohesive visual identity that positions OMNIVA as a modern, premium wellness brand. The combination of organic forms, a natural green palette, and clean typography creates a distinctive system that feels both science-driven and approachable. The identity is designed to scale seamlessly across packaging, digital platforms, and lifestyle communication, giving OMNIVA a recognizable presence within the competitive wellness market.
