Year
2024
Client
Lee Clane
Category
Branding
Product Duration
4 Weeks
The research focused on contemporary Japanese hospitality, premium sushi brands and the visual language of modern Japanese culture. We explored how traditional references could be translated into a more refined and contemporary identity without relying on predictable Japanese clichés.The direction was built around the balance between minimalism and warmth, with particular attention to typography, materiality, color and atmosphere.
The visual identity combines refined typography, a restrained color palette and distinctive graphic details inspired by contemporary Japanese aesthetics. The system extends across packaging, menus, social media and branded applications, creating a cohesive and premium brand experience.
The identity was developed into a flexible visual system designed for real-world brand applications. From packaging and menus to uniforms and digital content, each element was carefully adapted to maintain consistency, clarity and the distinctive character of Kyoto Rolls.
The concept brings together contemporary Japanese aesthetics, premium dining and a warm cinematic atmosphere. Minimal forms, refined details and atmospheric imagery create a distinctive identity that feels modern while remaining rooted in Japanese culture.
